Notes from the studio on identity, the web and designing for a world where people ask AI before they ask Google.

Studio
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4 min
Kiln is now a certified B Corp studio
After eighteen months of audits, paperwork and honest conversations, Kiln is officially B Corp certified. Here is what it changed for us.

Insight
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6 min
Framer or code? How we choose in 2026
For marketing sites we build in Framer. For tools and prototypes we write code. The line between them is clearer than you think.

Insight
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7 min
Designing for AI answers, not just search results
People now ask assistants before they ask Google. Here is how we structure brands so AI systems find, trust and cite them.

Process
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5 min
When AI imagery beats stock photography
A practical framework for deciding when generated images help a brand — and when only a real photograph will do.

Studio
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3 min
The small studio advantage
Two founders, a tight network and no account managers. Why staying small is our most deliberate design decision.

Process
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8 min
A field guide to naming a brand
Naming is the most emotional two weeks of any identity project. Here is the process we use to keep it calm and decisive.