People now ask assistants before they ask Google. Here is how we structure brands so AI systems find, trust and cite them.
Search engines ranked pages. Assistants synthesise answers. The difference matters: an assistant needs to understand who you are before it can recommend you.
How we approach it
We start every AI visibility project with an entity audit — how models currently describe the brand, where they get it wrong, and which sources they trust.
Then we fix the source material: clear definitions, consistent naming, structured data and pages written to be quoted.
