Naming is the most emotional two weeks of any identity project. Here is the process we use to keep it calm and decisive.
Good names are rarely found; they are shortlisted. We generate hundreds, cut to thirty, then test ten against real sentences the brand will have to say.
The process
Pronunciation, domain, trademark and AI ambiguity all get checked before a single name reaches the client.
By the time we present, every option on the table is one we would be proud to ship.