Aurel

Skincare

2026

Identity and packaging for a clinical skincare line built on quiet confidence.

Client

Aurel Laboratories, Stockholm

Services

Identity · Packaging · Art direction

Year

2026

Result

+64% sell-through in the first quarter

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The challenge

Aurel had a formula that dermatologists loved and a shelf presence nobody remembered. Their packaging shouted ingredients; their competitors shouted louder.

Our approach

We stripped the system back to one typeface, one warm white and a rigid grid of dosage information. The box opens like a lab drawer, and every surface earns its place.

Outcome

+64% sell-through in the first quarter