Pace

Footwear

2024

A lighter identity and a faster store for an independent running-shoe label.

Client

Pace Running Co., Amsterdam

Services

Identity · Shopify · Campaign

Year

2024

Result

Mobile conversion up 52%

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The challenge

Pace makes the lightest trainers in their class, yet their brand felt heavy: dark, crowded and slow on mobile.

Our approach

A weightless identity system, product photography on warm paper tones and a Shopify theme rebuilt around speed and one-thumb checkout.

Outcome

Mobile conversion up 52%