Forma

Furniture

2026

Commerce and art direction for a design-led furniture house from Copenhagen.

Client

Forma Objects, Copenhagen

Services

E‑commerce · Art direction · Motion

Year

2026

Result

+38% average order value

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The challenge

Forma sells sculptural furniture at gallery prices, online. The old store made a €4,000 chair look like a flat-pack deal.

Our approach

We treated every product page like an exhibition wall: slow reveals, honest material close-ups and a checkout that stays out of the way.

Outcome

+38% average order value